The Commercial Bank of Ceylon promoted its e-Exchange remittance service inacolourful year-end campaign in the United Arab Emirates (UAE) by organising a ‘Road show’ and ‘Sri Lankan Night’ in December.
Branches of Al AhaliaExchange, one of the main business partners of Commercial Bank in UAE in five Emirates-- Dubai,Sharjah,Abu Dhabi,Ajman and Ras al-Khaimah -- participated in the ‘Road Show’ held from 8th to13thDecember.
Two popular Sri Lankan artistes flown to the UAE for the promotion joined representatives of Commercial Bank to greet e-Exchange customers and pose for photographs with them at selected branches in the five Emirates.
Commercial Bank’s Deputy General Manager – Marketing Mr. HasrathMunasinghe, Chief Manager e-Banking Centre Mr. PradeepBanduwansaand UAE Market Co-coordinator Mr. SanjeevPiyaratne represented the Bank at the Road Show.
The Commercial Bank also felicitated Sri Lankan staff membersof exchange housesin the UAE by presenting them with special certificates in appreciation for their efforts to promote Commercial Bank’s e-Exchange service at the ‘Ahalia Sri Lankan Night’ – a gala event at the Crowne Plaza Hotel in Deira,Dubai.Every invitee that attended the event received a handsome Commercial Bank branded gift.
The Commercial Bank of Ceylon is one of the most active players in Sri Lanka in the field of remittances, offering customers a range of options including the Bank’s own e-Exchange platform. e-Exchange is a highly secure, low cost money transfer facility which is available to remitters via a network of agents in over 50 countries. Remitters can send money even without having an account in the Bank. Commercial Bank has its own Business Promotion Officers (BPOs) in key markets around the world where significant numbers of Sri Lankans are employed.
One of the Bank’s key strengths is its island-wide network of 235 branches and service points and its network of 585 ATMs, which is the largest automated cash dispensing system owned by a single bank in Sri Lanka.Recipients of remittances sent to the Bank enjoy many benefits such as over 50 holiday banking centres and super market counters, a 24/7 service point conveniently located in Katunayake , a dedicated customer support call centre for remittances and an SMS alerts facility once the remittance is received and is ready to be paid out.
The largest private bank in Sri Lanka, Commercial Bank has the distinction of being the only Sri Lankan bank to be listed among the Top 1000 Banks of the World three years consecutively. The Bank has also been adjudged ‘Best Bank in Sri Lanka’ for 15 consecutive years by ‘Global Finance’ Magazine and has won multiple awards as the country’s best bank from ‘The Banker,’ ‘FinanceAsia,’ ‘Euromoney’ and ‘Trade Finance’ magazines.
(Top) Commercial Bank representatives with Al Ahalia management and (bottom) a scene from a road show.